The Nature and Origins of Mass Opinion (Cambridge Studies in Public Opinion and Political Psychology)

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"Which is to say that my intellectual debt to my predecessors in the political behavior field is very great. Three of these debts stand out. One is to William McGuire, a social psychologist whose masterly synthesis of research on attitude change has provided the starting point for all of my work in this area. The greater part of the second half of the book is simply an elaboration of the model he originally proposed in the late 1960s."